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The Origins of 3C ... Kenichi Ohmae, one of the world's leading business and corporate strategists, developed the 3Cs Model, a strategic look at factors needed for success.
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The 3Cs Model points out that a strategist should focus on three key factors for success. In the construction of a business stratgey, three main players must be taken into account:
A. The Corporation B. The Customer C. The Competitors
Only by integrating these three C's (Corporation, Customer, Competitors) in a strategic triangle, a sustained competitive advantage can exist. Ohmae refers to these key factors as the three C's or strategic triangle.
Whether you want to manage your communications activities, develop educational initiatives, or progress a marketing strategy, the 3C Model will apply.
For more information or an initial informal chat just call or email 3C Strategy using the contact details below.

David Williams
tel: +44 (0) 7721 919365
email: david@3CStrategy.net